Part 2: Generating Word of Mouth | Step 1: Attract Your Audienceīerger proceeds to outline how to stimulate word of mouth. People frequently discuss products they’re interested in, trust personal recommendations, and word of mouth automatically targets an interested audience, further amplifying its popularity. It’s frequent, trustworthy, and targeted. Yet, he posits that while these factors may play a role, they aren’t the decisive aspect that determines popularity, meaning they can’t solely generate it.īerger identifies word of mouth as the genuine catalyst of popularity. He puts forth two key assertions: firstly, the traditional assumption that three factors underlie popularity falls short of capturing its essence and secondly, popularity stems from word of mouth.īerger introduces the typical views on product popularity, which commonly attribute it to three factors: affordability, quality, and advertising volume. Additionally, we’ll showcase real-life examples and offer practical tips on how to tailor them to your own product or concept.īerger’s analysis centers on the origins of widespread popularity, encompassing ideas, products, and internet content. Our insights will include a blend of psychological research and alternative viewpoints, providing a more nuanced perspective on Berger’s strategies.

Part Two delves into his three-step approach for generating word of mouth: attract, engage, and benefit your audience.

Part One of our guide examines Berger’s reasoning for why word of mouth reigns as the top influencer of popularity.

Berger offers tips on how to use word of mouth to popularize products, art, articles, and ideas. For something to be contagious, it must be interesting enough to spark conversations.

Please visit /r/GetDisciplined for general discussion about self-discipline and improvement.Contagious by Jonah Berger suggests that word of mouth is the key to making things popular. To suggest future books or give feedback, send us a moderator mail.

SEP: How to Win Friends & Influence People JAN: The Attention Revolution: Unlocking the Power of the Focused MindĭEC: The Art of Learning: An Inner Journey to Optimal Performance JUN: How to Read a Book: The Classic Guide to Intelligent ReadingįEB: The 7 Habits of Highly Effective People At the end of the month, there is a final discussion on the book's themes, how to apply its advice to our lives, and other ideas gleaned from it.Īll our previous discussions are found below:

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